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Our mission statement guides all our decision-making:

1. We are a people store.
2. We serve the community.
3. We strive to offer the best prices in the country on all our products.
4. We strive to do this in an atmosphere of harmony, fun and mutual respect.

The mission statement governs our priorities and influences our strategic allocation of resources. It ensures that all stakeholders will benefit from outstanding merchandising procedures. The mission statement, when practiced, will increase the probability that we will grow both in size and quality through the preferential allocation of the resources available to us. Each area, although already strong, is ready to take a major step forward in achieving recognition for our quality and commitment to our customers because we respect our suppliers, our customers and our fellow staff.